Asking for donations can feel uncomfortable, but sometimes it is essential in supporting a cause you are passionate about. Giving Tuesday is a great day to approach fundraising based on authenticity, generosity, and support.
Donors won’t just give money to an organization or Brigade; they give to impact, empowerment, and a mission that resonates with their values. Your approach when asking for donations during Giving Tuesday - and during giving season-can focus on creating a connection for the donor to become an active participant in creating change.
Crafting your donation ask
1. Tell a compelling story
- Share specific stories that illustrate real-world impact
- Use examples of how donations create change
- Express the impact their donation will make
- Use precise language: "Your $50 will help provide medical consultation to 18 patients"
- Demonstrate financial transparency and reporting
- Ask in-person
- Create social media posts
- Text message a few family members and friends
Overcoming common donation request challenges
Handling Potential Objections
- "I can't afford to donate": Suggest any amount helps
- "I'm not sure about the organization": Share impact reports and transparency
- "I'll donate later": Explain the reasons to donate now
Technical Tips
- Have donation links ready
- Simplify the donation process
- Provide multiple giving options
- Follow up with gratitude
Why thank you matters
The donation ask doesn't end with receiving funds. Sending your donors a personalized thank-you note will make them feel grateful and involved in your journey to create impact. Here are a few things you can do to show gratitude:
- Share specific impact updates
- Keep donors connected to the mission you are supporting
- Demonstrate how their contribution created a positive impact with pictures, videos and general updates.
Giving Tuesday is more than a fundraising event—it's an opportunity to build a community. By approaching donation requests with genuine passion, you can transform potential donors into long-term supporters of meaningful change.
