You've just finished an impactful Brigade. You recall the impact you made, the people you met, and the smiles shared, and you cannot wait to tell everyone about it. So you reach for your phone, scroll through photos, and prepare to post on your social media.
Before you hit share, there's an important question to ask: Am I telling this story in a way that honors the people I met and the communities I partnered with?
Telling your Brigade story matters, but how we tell those stories matters even more. That's why we encourage every Brigader to follow the Three Cs of ethical storytelling: Consent, Content, and Caption.*
1. Consent: Always Ask First
It sounds simple, but consent is the foundation of ethical storytelling:- Before taking a photo or sharing one, always ask for permission.
- Ask if the person feels comfortable being photographed.
- Ask again if they are okay with you posting it publicly.
2. Content: Does This Image Represent the Moment Honestly?
Before you post a photo, ask yourself:- Does his image accurately represent what happened?
- Would the people in this photo feel respected?
- Am I avoiding sensitive clinical situations, like a dental procedure?
The community members you meet on Brigade have their own stories, strengths, and agency. They are partners, never props. Your photos and videos should reflect that truth.
3. Caption: Tell the Whole Story with Care
Words matter just as much as images. A thoughtful caption can deepen understanding and avoid harmful narratives.
Ask Yourself:
- Am I describing the moment accurately and effectively?
- Do I know people's names, roles, and stories? Am I representing them correctly?
- Am I avoiding stereotypes, exaggerations, or oversimplified generalizations?
- Am I highlighting the sustainable work happening year-round through local teams?
- Does my caption inspire learning or action?
A strong caption amplifies the leadership of the communities you partner with, rather than centering the volunteer.
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Why the Three Cs Matter
Ethical storytelling helps shift the narrative from “look what I did,” to “here’s what I learned alongside this community.” When we share our experiences thoughtfully, we move away from harmful narratives that center around ourselves and instead share more accurate, respectful experiences.
The Three Cs create understanding, inspire action, and ensure respect for everyone involved.
Yaneth Contreras, CHE at La Peñita, Panama, how community-driven health initiatives are improving community member's health sustainably
Your Challenge: Share with Purpose
Next time you're ready to post about your Brigade experience, run through the Three Cs checklist:
✓ Did I get clear consent?
✓ Does this content represent the experience honestly and respectfully?
✓ Does my caption stereotype and center the partnership, not me?
When in doubt, pause and ask yo
When in doubt, pause and ask yourself: Am I sharing to educate and honor, or to perform?
Ready to practice ethical storytelling and experience the impact of a Brigade first-hand?
Join a Brigade today.
*Guidance inspired by Rusti-Radiator and Barbie Savior
